Using a creative campaign Rite Aid workers were able to force management to sit down at the table and bargain with them. Workers started by attending yearly stockholder meetings and opening lines of communications with stockholders and board members. They released detailed reports about how much money the union busting efforts of Rite Aid was costing the company. Workers were able to persuade some stockholders to put pressure on Rite Aid to negotiate a fair and equitable contract.
Likewise, they used their leverage against Rite Aid by expanding the fight across various unions and the country.