Maersk Line, Gearbulk, BP Shipping, Lloyd’s Register and ABN Amro are working with Forum for the Future and WWF in an ambitious project designed to chart a course to a sustainable future.
The founder members aim to bring other leading organisations from across the industry into the Sustainable Shipping Initiative (SSI), including global shipping firms, shippers and financiers. Members will identify the key megatrends which will affect shipping, explore how best to react to them, and prepare a case for action as a resource for the entire industry.
CEOs and board-level representatives will launch this case for action at a members’ summit in 2011. … The ultimate goal is to mobilise support across the industry for this action plan, which may include technical and engineering initiatives, policy proposals, development programmes for industry leaders and marketing and communications plans.