Port of Hueneme

The Port of Hueneme, above, has hired the same marketing company that assisted the Port of Tacoma.

The Port of Hueneme is moving ahead with a marketing effort using a communications and brand strategy company that made its first presentation to the Oxnard Harbor Commission on Monday night.

The commission, which oversees the port, is spending up to $100,000 to have Seal Beach-based marketing firm brandStrata revise its image in an effort to make it more competitive.

BrandStrata handled a similar project for the Port of Tacoma in Washington. The Port of Hueneme’s effort will take about two years, according to Will Berg, the port’s director of marketing.

More in the Ventura County Star